The Difference a Great Auctioneer Can Make | Sydney
At Seth Property Auctioneers in Sydney, we understand what it takes to make a residential or commercial real estate auction great. Call us today.
Great Auctioneers make Great Auctions
No matter what’s going under the hammer, any auction is only ever as great as its auctioneer. In real estate, a successful auction is comprised of many moving parts.
Readying your property for market, identifying key prospective buyers, and the right marketing strategy are all vital — but it’s a skilled, knowledgeable auctioneer who brings it all together on the day.
It’s a unique skillset required to conduct a successful auction, and get the right result for the vendor. Equal parts knowledge, charisma, and experience are key, as well as the ability to read and react to the crowd.
Anatomy of an Auction
Anybody who has been present for a residential or commercial real estate auction can appreciate the elements of performance and theatre involved.
Great auctioneers must have a sense of showmanship. They aren’t just taking bids and spitting out numbers — they need to build confidence in the property, read the room, identify potential buyers, and adapt on the fly.
They’re monitoring body language and eye contact, all while carefully maintaining the pace and tone of the auction with their voices. Like the excitement created by great sporting commentators, an elite auctioneer knows how to harness and amplify the energy and sense of competition brewing in the crowd.
It’s a critical part of the auctioneer’s job to generate urgency and emotional response among bidders. This could make the difference between a property meeting or exceeding its reserve price.
Residential Real Estate Auctioneers
The best residential real estate auctioneers are tuned in to the local area and its people. This enables the auctioneer to conjure for prospective buyers an image of the life they could live in the property.
They have to know the schools, the shopping precincts, public transport, and how it all fits together in the lives of the locals. The stronger the emotional connection your auctioneer can foster, the better chance of drumming up competition and hunger in the crowd.
Commercial Real Estate Auctions
While the auction process is similar to that of residential real estate auctions, specialised commercial real estate auctioneers must possess additional skills and specific knowledge.
Commercial real estate exists on another playing field altogether, where the players are dealing in bigger numbers and higher stakes. Your auctioneer is appealing not to prospective home-owners, but to fiercely competitive investors and businesspeople.
To rise to this challenge, they need to be able to talk return-on-investment, commercial and industrial leases — all with a keen awareness of broader economic trends.
Training for Success
Anybody can learn the sales game, but at Seth Real Estate, we know great real estate auctioneers need to go beyond talking the talk.
Drawing from over 30 years of experience, we provide our auctioneers the in-depth training, knowledge and techniques to ensure they can turn a crowd of tentative bidders into confident buyers.
Our Real Estate Auctioneers
Whatever kind of property you’re selling around Sydney, Seth Property Auctioneers offer complete, quality auctioneering services you can trust. We know the Sydney real estate markets, and how to turn that knowledge into great results for our vendors.
If you want to maximise your sale, hiring a skilled Seth Property Auctioneer is an essential step to success. Call us today on
02 9822 8380 or
0410 230 570.
